Are you a brand with a Twitter account? Here’s a tip: 9/11 is not sexy.

Fleshlight, “the #1 male sex toy in the world,” thought it would be nice to pay tribute to those lost in the attacks:

http://twitter.com/#!/Fleshlight/status/510063889011073024

Yeesh.

OK, that’s cringeworthy, to be sure, but this offering from Intimacy Box — which can “give you the tools you need to spice up your love life” — was arguably much, much worse:

http://twitter.com/#!/intimacybox/status/510049709348892672

Screen Shot 2014-09-11 at 12.25.58 PM

Here’s the Instagram caption:

Intimacy Box Instagram caption

First of all, they’re off by a good ten years.

Also, “happy”? “Cute”? Is this real life?

It’s 9/11 cash-in shame day

twitter.com/intimacybox/st…

(via @ejacqui)— rh (@Space36) September 11, 2014

“@intimacybox: Rembering those who lost their lives on September 11, 2011.

40% OFF END OF SUMMER CLEARANCE…"

WOW. YOURE AWFUL— Maritza Lugo (@PolaRoid_Rage) September 11, 2014

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Related:

‘SICK bad taste’: Arlington, Va., yoga studio causes uproar with ‘terrible’ 9/11 promo

Read more: http://twitchy.com/2014/09/11/humanity-had-a-good-run-intimacy-box-honors-911-victims-with-worst-tweet-ever/